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The CSC said more than 28,342 college athletes and 1,227 "institutional users" have registered with its NIL Go online platform.
The CSC said more than 28,342 college athletes and 1,227 “institutional users” have registered with NIL Go, which was built with assistance from Deloitte consulting, to evaluate how athletes are making money outside of what they are receiving from their schools.For the first time, schools are permitted to directly pay their athletes up to $20.5 million per year. Schools can distribute the money to their athletes however they choose.
For the first time in the history ... their athletic career. NIL opportunities allow college athletes to earn money and engage in endorsement deals based on their Name, Image and Likeness without violating their amateur status....
For the first time in the history of college sports, student-athletes can benefit financially from the hard work they pour into their athletic career. NIL opportunities allow college athletes to earn money and engage in endorsement deals based on their Name, Image and Likeness without violating their amateur status.National Association of Intercollegiate Athletics, The experts in the business of small college athletics.Tune into The Deal and hear how your peers worked their way through these very issues. The Deal is a podcast for NIL collegiate student-athletes that provides insights into the world of endorsements, public appearances, and shout-outs. Learn from the experiences of student-athletes just like you!Name, Image and Likeness (NIL)
These new rules, and the various ... long fought to keep students out of the money-making side of college sports, athletes now have varying extents of protection, allowing them to profit by selling their name, image, and likeness (NIL) rights....
These new rules, and the various state laws that have followed, represent a major shift in the NCAA’s definition of “amateur student athlete.” The debate asking should college athletes be paid is only heating up. While NCAA have long fought to keep students out of the money-making side of college sports, athletes now have varying extents of protection, allowing them to profit by selling their name, image, and likeness (NIL) rights.While this decision will have long-term implications which are yet to be foreseen, the short-term shift in amateurism rules means college athletes can start making money now. But how? The new guidelines provide a loose, gray area that is still being interpreted by lawyers and athletes alike. But one thing is for certain: athletes don’t need to wait for the dust to settle to start taking advantage of the new opportunities afforded them by NIL rules.That means that currently all athletes have some opportunity to profit from NIL as state laws start to go into effect. So, if you want to know how exactly NIL works, who can profit off their NIL, which states have NIL laws, how athletes are currently cashing in on NIL, and/or how you can make money off of your own NIL, below is everything you need to know.At the same time, it’s important to understand what NIL does not mean. NCAA rules still prevent schools from paying players directly. This means that college coaches cannot offer money as an incentive for high school athletes to come play at their school, nor can athletes receive compensation directly from their university based upon their athletic achievements.
"Gavin McKenna being paid that much money and him helping Penn State out is really cool," Schultz said on the Rider Broadcast Network. "We'll see, it's not that far down the road.
Several startups like ATHLYT have begun to connect advertisers with their student-athlete members shortly after the NCAA enacted their interim NIL policies. Grambling University signed what is believed to be one of the first NIL deals in 2022.
This lawsuit highlights changes in the legal approach to the NCAA's amateurism defense, which had been central to its stance on student-athlete compensation but was nearly eliminated by the NCAA v. Alston decision. As part of the settlement, schools are allowed to share up to $20.5 million of revenue a year with athletes, but NIL deals must go through a clearinghouse to determine if they are "fair market value".In March 2025, Amir "Aura" Khan, a student manager on McNeese's men's basketball team, garnered widespread attention for being the first student manager of a NCAA varsity team to sign a NIL endorsement by signing NIL marketing deals with TickPick, Insomnia Cookies, and Buffalo Wild Wings.Another protest about student athlete compensation is that the NIL landscape will take away from the amateurism in the NCAA and commercialize college sports. Top NIL earners such as Livvy Dunne, an LSU gymnast with over one million followers on Instagram and TikTok, are making several million dollars a year.There are worries that this type of income will blur the line between college and professional sports and remove the unique appeal and camaraderie of college sports. This has caused concerns about the implications on college recruiting due to the lack of national standardization for NIL legislation.
This summer, The Athletic asked 57 current football players about their first major purchase funded by an NIL check.
Maryland defensive back Jalen Huskey used the first check he got for the use of his name, image and likeness (NIL) rights to pay for his apartment. Then he bought a used car. Then he earned his family’s Brother of the Year award. “I did help my sister with college tuition this past summer,” Huskey said at Big Ten media days. “If I’m in my position and I can give back to my family, that’s 100 percent something I want to do.” ... Four years after college athletes became eligible to earn money based on who they are and what they do, NIL agreements are everywhere in college football.Several players consider their NIL funding as a nest egg for a bigger financial future. Stanford cornerback Collin Wright said he has invested all of his money. “I put it in index funds and ETFs that are very diverse, S&P and NASDAQ and all that,” Wright said.Wake Forest defensive back Nick Andersen said his father has helped him invest his money, but he did buy a pair of Wolf & Shepherd dress shoes. Syracuse punter Jack Stonehouse said he hasn’t made a big purchase and is saving his NIL funds for a down payment on a house.Virginia offensive lineman Noah Josey leaves most of his money management to a financial advisor but is looking into getting a Rolex. ... Georgia linebacker CJ Allen and Arizona safety Xavion Alford both mentioned the ability to host their own youth camps. Iowa State quarterback Rocco Becht donated Xboxes to the pediatric rooms of a nearby hospital. NIL also helped Georgia Tech offensive lineman Keylan Rutledge make some key purchases before his wedding this summer.
UPDATE: This article has been updated to reflect new NIL valuations for the 2025-26 academic year. Five years ago, college athletics changed forever. Players were once locked out of earning any additional money for themselves based on their likeness.
NIL deals give student-athletes the opportunity to profit from their own brand through business ventures, partnerships, sponsorships and endorsement deals. Before 2021, NCAA rules prohibited student-athletes from earning money based on their likeness, but aUpdated for 2025-26 academic year athletes. NIL deals give student-athletes the opportunity to profit from their own brand through business ventures, partnerships, sponsorships and endorsement deals.All signs point to NIL deals getting more and more expensive for top-level talent. If someone who has never played a minute of collegiate basketball can sign for nearly $4 million, it’s not hard to imagine the nation’s No.Depending on where you stand, you either think it’s great to give some leverage to the student-athletes, or you think NIL deals are turning collegiate sports into professional sports.
This summer, The Athletic asked 57 current football players about their first major purchase funded by an NIL check.
Four years after college athletes became eligible to earn money based on who they are and what they do, NIL agreements are everywhere in college football. This summer, The Athletic asked 57 current players about their first major purchase funded by an NIL check.Several players consider their NIL funding as a nest egg for a bigger financial future. Stanford cornerback Collin Wright said he has invested all of his money. “I put it in index funds and ETFs that are very diverse, S&P and NASDAQ and all that,” Wright said.Syracuse punter Jack Stonehouse said he hasn’t made a big purchase and is saving his NIL funds for a down payment on a house. Virginia offensive lineman Noah Josey leaves most of his money management to a financial advisor but is looking into getting a Rolex.LSU receiver Chris Hilton said most of his money goes to food, and Waffle House is his restaurant of choice.
Donald Trump’s latest executive order bans third-party inducements for athletes, urges scholarship protections and warns college sports are at risk
Order targets booster-funded NIL recruiting payments · Colleges told to protect non-revenue sports programs · States blamed for fueling money imbalance in sports · Bryan Armen Graham · Thu 24 Jul 2025 16.48 EDTLast modified on Thu 24 Jul 2025 16.49 EDT ·It marks the most aggressive federal intervention yet in response to the rapid commercialization of college sports, particularly in football and men’s basketball, where top programs now spend tens of millions of dollars to attract and retain athletes through name, image and likeness (NIL) deals.Under the new directive, schools would be expected to eliminate any third-party NIL payments used as recruiting inducements, while still allowing fair-market compensation for legitimate services such as brand endorsements.The president’s order points to growing disparities fueled by state-level legislation, including the more than 30 states that have passed NIL laws, and warns that the resulting imbalance has created an “oligarchy” of wealthier programs that can simply outbid rivals for the best players.
NIL collectives, however, released their own data set suggesting the majority of their deals are in limbo.
The new College Sports Commission has cleared more than 8,300 name, image and likeness deals worth nearly $80 million, it said Thursday in its first full update on how the new system is working.
The platform was created as part of the House settlement, which allows schools to pay athletes directly for their NIL, while also offering them a chance to make money from outside groups.
In June 2021, the NCAA implemented an interim policy on name, image and likeness, or NIL, allowing student-athletes to make money from their personal brand.
For example, if a company uses an athlete’s photo to promote a product without their permission, the athlete could claim a violation of their NIL rights. In July 2021, new rules and state laws began allowing college athletes to earn money through sponsorships, endorsements, social media, and other business ventures.NIL is an exciting opportunity for both college and high school athletes to make money, but before you dive into name, image and likeness deals as a high school student, there are some important things to keep in mind. It’s a good idea to start preparing early and understand how NIL could impact your path to college.We’ll ensure this information stays current as NIL regulations evolve. Unlike college student-athletes, high school athletes have stricter limitations and may not be able to capitalize on their school’s logo or name. The opportunities for high school athletes to make money from their NIL vary depending on the rules set by their specific association.In June 2021, the NCAA implemented an interim policy on name, image and likeness, or NIL, allowing student-athletes to make money from their personal brand.
The new College Sports Commission has cleared more than 8,300 NIL deals worth nearly $80 million and says 28,342 students have signed up on its NIL Go platform.
The platform was created as part of the House settlement, which allows schools to pay athletes directly for their NIL while also offering them a chance to make money from outside groups.
To date, $79.8 million has been cleared by the NIL Go clearinghouse, with 332 deals not being approved, the College Sports Commission announced.
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How much money is Bryce Underwood making at Michigan? Find out all the financial details of Underwood's NIL deal and money at Michigan.
Underwood’s NIL deals are already mounting during his first few months at Michigan. The Wolverines quarterback’s NIL deals include Celsius, Beats by Dre and Hollister. As for Underwood’s NIL money, it is tied to more than just one booster like Ellison.Underwood has attempted to emphasize that his decision to flip from LSU to Michigan had to do with more than money.“The real story is more complicated than a donor writing a big check to Underwood,” Meek wrote. “Champions Circle raises money that it uses to negotiate contracts with players for their NIL rights.Find out all the financial details of Underwood's NIL deal and money at Michigan.wpDiscuz
Thursday’s report mistakenly categorized about 2,000 deals worth nearly $36 million still working their way through the system as cleared.
For the first time, schools are permitted to directly pay their athletes up to $20.5 million per year. Schools can distribute the money to their athletes however they choose.
The College Sports Commission sent a correction, saying it had overstated the value of NIL deals it has cleared by more than $40 million in a data set it had previously made public.
The platform was created as part of the House settlement, which allows schools to pay athletes directly for their NIL while also offering them a chance to make money from outside groups.
The College Sports Commission has cleared $79.8 million in NIL deals, but many remain uncleared.
They can move forward with the deal before the CSC has rendered a decision, but if it was later rejected they would have to either give the money back, fight the CSC decision through arbitration, or suffer penalties (which haven’t fully been disclosed at this point).
Weirdly for some time college athletes making money in college sports regarding Name, Image, and Likeness is a normal thing. Numerous college athletes have taken advantage of the opportunity to secure lucrative deals. These athletes have leveraged their popularity, skills, and personal brand ...
Weirdly for some time college athletes making money in college sports regarding Name, Image, and Likeness is a normal thing. Numerous college athletes have taken advantage of the opportunity to secure lucrative deals. These athletes have leveraged their popularity, skills, and personal brand to enter into various endorsement agreements and partnerships. Signing NIL (Name, Image, and Likeness) deals while playing college sports offers several benefits for athletes.Explore the Top 20 college athletes who are leveraging NIL deals for financial opportunities and brand building.It’s important to note that while NIL deals offer opportunities for athletes, there are complexities and challenges associated with navigating these arrangements.Let’s take a look at the Top 20 Athletes Players With The Highest NIL Valuations below!
